Since 2017, when filmmaker Luca Guadagnino invited architect Stefano Baisi to head Studio Luca Guadagnino, the duo has built a repertoire of immersive environments—from the Louvre’s glass pyramid on a Dior runway to a surreal 1950s-style Mexico City for the film Queer. Their latest venture is a sprawling home-goods range for Zara Home comprising more than 200 pieces of furniture, décor, and even a ready-to-wear line.
From phone-sized inspiration to a full-scale line
The creative process began with a literal spread of “images saved on our phones, works of art, artists, intellectuals,” as Guadagnino describes. Those visual crumbs sparked a deeper archival research that gradually “gave coherence to the whole project,” allowing the pair to stitch together disparate eras under a single aesthetic code. A small silver and coral box by Koloman Moser from the Vienna Secession proved decisive, steering the collection toward the crisp geometry and decorative bravado of that movement.
Cross-pollinating design vocabularies
While the collection nods to French Art Deco, Brazilian modernism, and Italian radical design, its heart beats to the rhythm of the Vienna Secession. The result is a constellation of objects, rooms, parallel worlds as Guadagnino puts it. Pieces such as the Sound chandelier dominate an octagonal table surrounded by ten Purkersdorf chairs, while the Elsewhere lamp (a steel-necked, triangular-shade fixture) feels almost space-age. Even the upholstered items carry a sculptural posture: the hunter-green Bretonita sofa with burgundy cord piping sits like a dignified figure, whereas the low, elongated Uncollected sofa boasts a dramatic black-velvet cushion on a sycamore base.
The collection: design language and standout pieces
Every object is meticulously crafted to echo the tailoring of high fashion—sharp, angular, and unapologetically polished. Stainless-steel chairs sit beside oak coffee tables lacquered to a high gloss, creating a dialogue between industrial cool and organic warmth. The Qubit stool rendered in crisp white, finds its place in a verdant kitchen setting, while the octagonal dinnerware directly channels Secessionist motifs. Guadagnino emphasizes that the same object can inhabit wildly different homes, becoming part of “completely different lives”—a testament to the collection’s versatile narrative.
Price points range from a modest $16.90 for a decorative piece to $18,400 for a statement furniture item, ensuring accessibility across a broad spectrum of buyers. All pieces are available online from September 26 at where shoppers can explore the full catalogue.
Launch, pricing and where to experience the range
To mark the debut, Guadagnino directed a short film written by Scott Z. Burns starring Jamie BellChase Sui WondersMichael Stuhlbarg and Patricia Arquette. Baisi supplied the set design, blurring the line between cinema and interior architecture. The collection will also be showcased in a two-day public pop-up at La Pelota in Milan on September 26 and 27, coinciding with Milan Fashion Week. Visitors can walk through curated rooms that illustrate how each piece interacts with real-world living spaces, bringing the designers’ vision of parallel interiors to life.
