In the dynamic world of Italian design, HIRO Design has emerged as a standout performer, achieving remarkable growth in the first half of 2026. With a revenue of €2.2 million, the Verona-based brand has demonstrated a 30% increase compared to the same period in 2026. This success is a testament to HIRO Design’s commitment to innovationquality and community engagement.
The company’s achievements are rooted in a well-defined strategy that emphasizes direct control over the entire production process. All HIRO Design products are crafted in the workshops of Penta System srl located in the province of Verona. This approach ensures high-quality standards reduces development times, and preserves the Made in Italy identity.
Strengthening the Team and Market Presence
To support its growth, HIRO Design has expanded its team across various strategic areas, including marketingcommunicationcustomer careoperationsretail and production. This expansion is crucial for maintaining the brand’s competitive edge both in Italy and internationally.
The brand is also focusing on strengthening its presence in key markets such as GermanyAustria and Spain where it has already achieved significant results. Additionally, HIRO Design is setting its sights on Francophone markets particularly FranceBelgium and the Netherlands. This strategic move is part of a detailed international expansion plan that includes enhancing retail points and showrooms, as well as improving production efficiency.
Innovation and Community Engagement
HIRO Design distinguishes itself through an innovative approach to product development. The brand actively involves young designers and emerging talents in the creation of new products through Call for Ideas initiatives. This model not only keeps the product catalog fresh with new ideas but also strengthens the bond between the company, designers, and the community.
Looking ahead to the second half of 2026, HIRO Design is poised for further success. The company is planning key commercial initiatives such as the Summer Sales and Black Friday which are expected to contribute significantly to its growth. The goal is to achieve a revenue of between €4.5 and €5 million by the end of the year.
Manuele Perlati CEO of HIRO Design, shared his vision for the company’s future: “In recent years, we have proven that our model works. Now, we are building a company capable of sustaining long-term growth. Direct control of production, our relationship with the community, and the Made in Italy ethos are the defining elements of our business approach.”
The second half of 2026 will be dedicated to consolidating the product catalog, developing high-potential new products, strengthening the retail presence, and further optimizing internal production. With these initiatives, HIRO Design is well-positioned to achieve even greater ambitions, one step at a time.
