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16 June 2026

Choosing the right real estate agent for your holiday home purchase

Discover the key factors to consider when selecting a real estate agent for your second-home purchase, including local expertise and dual agency risks

Choosing the right real estate agent for your holiday home purchase

When it comes to purchasing a second home, local expertise is crucial in ensuring a successful transaction. A real estate agent with in-depth knowledge of the area can provide valuable insights and guide you through the process. However, with so many agents to choose from, it can be challenging to find the right one for your needs.

To start, it’s essential to define your requirements and what you’re looking for in an agent. Consider factors such as their experience in handling second-home purchases, their knowledge of the local market, and their communication style.

Interview Scripts

Once you’ve shortlisted potential agents, it’s time to conduct interviews. Prepare a list of questions that will help you assess their local expertise and ability to meet your needs. Some examples include: What is your experience in handling second-home purchases in this area? Can you provide examples of successful transactions you’ve facilitated? How do you stay up-to-date with market trends and developments?

Data Requests

In addition to interview scripts, it’s also important to request data from potential agents. This can include information on their sales performancesuch as the number of properties they’ve sold in the area, and their customer satisfaction ratings. You can also ask for references from previous clients to get a sense of their reputation and quality of service.

Performance KPIs

When evaluating an agent’s performance, there are several key KPIs to consider. These include their sales-to-listing ratiowhich indicates their ability to close deals, and their average days-on-marketwhich reflects their ability to price properties correctly and negotiate effectively.

Dual Agency Risks

Another critical factor to consider when choosing a real estate agent is the risk of dual agency. This occurs when an agent represents both the buyer and seller in a transaction, which can create conflicts of interest. To mitigate this risk, it’s essential to ask potential agents about their policies on dual agency and how they handle such situations.

Referral Pitfalls

Finally, it’s also important to be aware of referral pitfalls when working with a real estate agent. Some agents may receive referrals from other professionals, such as lawyers or accountants, and may be incentivized to recommend certain properties or services. To avoid this, it’s essential to ask potential agents about their referral policies and how they ensure that their recommendations are in your best interests.

Beatrice Mitchell
Author

Beatrice Mitchell

Beatrice Mitchell, Manchester-rooted and classically elegant, famously commissioned a rebuttal series after a controversial council planning meeting in Stockport, insisting on community testimony. Holds a firm editorial line on accountability and narrative fairness, and collects vintage city planning maps as an idiosyncratic hobby.