The picturesque region of Molise is preparing for a significant promotional event at theSecond Home International Expo 2026, scheduled for March 27 to 29 in Utrecht, Netherlands. The local municipality ofCampobassoleads this initiative aimed at attracting potential buyers and investors interested in real estate opportunities within the region.
As part of this
effort, the Campobasso administration has issued a call for expressions of interest from private property owners, including those with homes in need of renovation. This initiative seeks not only to showcase properties but also to revitalize the hidden gems of the Molise region, appealing to northern European buyers in search of a peaceful retreat from urban life.
Promoting Molise’s unique real estate market
Set against the historic backdrop of Campobasso’s Palazzo
San Giorgio, this initiative presents a prime opportunity to highlightMolise’s small townsand their potential. These charming localities offer a lifestyle defined by a slower pace and stunning natural surroundings, catering to individuals seeking tranquility and a strong sense of community.
How to get involved as a property owner
Property owners interested in seizing this opportunity must submit their expressions of interest byFebruary 20. This step is crucial for having their properties featured
at the regional stand during the expo. More information and details can be found on the official website of Campobasso.
This initiative reflects a broader strategy to enhance local tourism and Regional councilorFabio Cofelice, responsible for tourism and culture, emphasizes the significance of showcasing local traditions, such as thetranshumance culture, which enriches the region’s appeal and has recently gained national media attention.
Emphasizing tourism and quality of life
Molise is not only a destination for travelers but also an appealing option for those considering a permanent move to a region known for its high quality of life. The tranquil environment, combined with a rich cultural heritage, makes it an ideal locale for both tourists and prospective residents. The recent acknowledgment of Molise as one of the top ten destinations to explore in 2026 byCorriere della Serahighlights this sentiment.
Events driving interest in Molise
In addition to the Utrecht expo, the region will also participate in theInternational Tourism Exchange 2026in Milan from February 10 to 12. This dual presence at major industry events aims to attract visitors and investors, which is vital for stimulating the local economy. The enthusiasm shown by local stakeholders indicates a strong commitment to revitalizing the social and economic fabric of the region.
As municipalities collect expressions of interest from property owners, the regional government has also announced a search for local real estate agencies willing to collaborate as co-exhibitors at the Utrecht expo. This partnership between public entities and private businesses is essential for showcasing local resources and promoting Molise as the ideal choice for purchasing second homes.
A bright future for Molise’s real estate
The initiative launched by the Campobasso municipality, coupled with participation in the second home expo, represents a significant step toward enhancing the region’s real estate market and attracting new investors. With its authentic charm, rich history, and welcoming community, Molise presents a unique opportunity for those seeking property in a picturesque setting.
As the region prepares for these upcoming events, there is a palpable sense of optimism among local residents and businesses. They are eager to share the beauty and culture of their homeland with the world, ensuring thatMoliseremains a cherished destination for both visitors and prospective homeowners.