Skip to content
15 June 2026

The role of real estate agents in second-home markets

Expert real estate agents bring unique expertise to second-home deals, including knowledge of off-market inventory and short-term rental ordinances

The role of real estate agents in second-home markets

When it comes to buying or selling a second home, the process can be complex and overwhelming. That’s where expert real estate agents come in, bringing a wealth of knowledge and expertise to the table. Off-market inventoryshort-term rental (STR) ordinancesand pricing nuance are just a few areas where agents can add significant value to the transaction.

In the second-home market, having access to off-market inventory can be a major advantage. This refers to properties that are not publicly listed for sale, but may still be available for purchase. Expert agents often have relationships with other agents, property owners, and industry professionals, giving them access to these hidden gems. By working with an agent who has a strong network and knowledge of the local market, buyers may be able to find their dream home before it even hits the market.

Understanding STR Ordinances

In many popular second-home destinations, short-term rental (STR) ordinances can have a significant impact on the property’s value and potential for rental income. Expert agents are well-versed in these regulations and can help buyers and sellers navigate the complexities of STR laws. This includes understanding the rules and regulations surrounding rental duration, licensing requirements, and tax implications.

Pricing Nuance

Pricing nuance is another area where expert agents can add significant value. In the second-home market, pricing can be highly nuanced, taking into account factors such as location, amenities, and rental potential. Agents who have a deep understanding of the local market and its trends can help buyers and sellers determine a fair and competitive price for the property. This can help sellers maximize their sale price and buyers avoid overpaying for a property.

Evaluating Agent Fit and Performance

When choosing an agent to work with, it’s essential to evaluate their fit and performance. This includes considering their experience in the second-home market, their knowledge of local regulations and trends, and their communication style. Buyers and sellers should also ask about the agent’s fee structure and performance metricssuch as their sales history and client satisfaction ratings.

By working with an expert real estate agent who has a deep understanding of the second-home market, buyers and sellers can gain a significant advantage in the transaction process. Whether it’s accessing off-market inventory, navigating STR ordinances, or determining a fair price, these agents can help their clients achieve their goals and maximize their investment.

Thomas Hughes
Author

Thomas Hughes

Thomas Hughes, a property and real estate journalist, reports on the housing market, second-home purchases and mortgage trends, guiding buyers and sellers through property decisions.