The allure of owning a second home in the mountains remains strong in Italy, especially among ski enthusiasts. These alpine destinations offer a combination of stunning landscapes and exclusive amenities, making them more than just vacation spots—they represent significant lifestyle investments. A recent study by Abitare Co. indicates that
prices for mountain homes are increasing, with Cortina d’Ampezzo recognized as the most expensive location in Italy.
Cortina d’Ampezzo commands an average price of €15,000 per square meter. While this figure is substantial, it is still lower than some prestigious alpine resorts abroad, such as Gstaad and St. Moritz in Switzerland, where prices can exceed €30,000 per square meter. The rising prices in Cortina are projected to escalate further ahead of the 2026
Winter Olympics, potentially reaching up to €17,500 per square meter.
Price trends in the Italian mountain home market
As of 2025, the average price for purchasing a house in Italy’s ski resorts is approximately €5,250 per square meter, reflecting a 5.5% increase from the previous year. This upward trend indicates a growing demand among buyers seeking properties in picturesque settings. Several other locations also exhibit high property values alongside Cortina.
Top luxury locations
In addition to Cortina d’Ampezzo, three other Italian resorts have average prices exceeding €10,000 per square meter. Selva di Val Gardena, known for its winter sports and summer hiking trails, averages around €13,325 per square meter. Corvara, located in the Alta Badia region, has an average price of €10,500 per square meter, while Courmayeur, celebrated for its excellent slopes and vibrant nightlife, sees prices around €10,200 per square meter.
Affordable alternatives for mountain homes
For those seeking a second home without a hefty price tag, Italy offers various options. Locations such as Livigno (€9,675 per square meter), Ortisei (€9,350 per square meter), and Madonna di Campiglio (€8,800 per square meter) present more affordable yet appealing alternatives. Buyers aiming for prices under €8,000 per square meter can consider destinations like San Vito di Cadore and Valdaora.
Budget-friendly mountain resorts
Numerous tourist-friendly areas feature property prices ranging from €4,000 to €7,000 per square meter. Notable mentions include Sestriere (€6,525 per square meter), Canazei (€6,500 per square meter), and Breuil-Cervinia (€6,100 per square meter). For those seeking even lower prices, Abetone, Peio, and Aprica offer opportunities with price ranges between €2,075 and €2,875 per square meter.
International mountain home markets
Examining the international mountain home market provides additional insights. Gstaad, St. Moritz, and Courchevel lead the way, with average prices exceeding €30,000 per square meter. Gstaad, in particular, stands out with an average cost of €30,700 per square meter. Verbier and Val d’Isère are also popular among Italian buyers, with average prices of €24,900 and €23,700, respectively.
The mountain home market in Italy is thriving, with Cortina d’Ampezzo established as its crown jewel. However, a variety of options exists for buyers with differing budgets, both within Italy and internationally.