Emmy Chen, a senior at The University of Texas at Austin, has always been drawn to the intersection of design and advertising. Her journey from an advertising major to a double major in design and advertising has equipped her with a unique skill set that recently landed her a coveted internship at IBM’s Blue Studio.
Chen’s story is a testament to the power of design thinking and how it can open doors in competitive corporate environments. Her ability to blend technical design skills with strategic advertising insights has set her apart, both in academia and in the professional world.
From Advertising to Design: A Dual Path
Chen initially enrolled at UT Austin as an advertising major, but her passion for design led her to pursue a double major. This decision allowed her to develop a comprehensive skill set that includes typographylayout design and color theory. These technical skills have proven invaluable in her advertising coursework, enabling her to create and execute advertising strategies from conception to completion.
Her academic journey has been complemented by hands-on experience. As the editor-in-chief of Spark Magazine, Chen oversees a team of designers, photographers, and writers, ensuring the publication meets high standards. She also worked as a creative student associate with Healthyhorns, designing visual aids to enhance student healthcare services on campus.
The IBM Internship: A Test of Skills and Mindset
This summer, Chen joined IBM’s Blue Studio as a visual design intern. As the sole visual designer on a cross-functional team, she collaborated with a copywriter, content strategist, and motion designer to transform complex IBM thought-leadership reports into engaging content for C-suite executives. This project required a high level of self-direction and ownership, skills that Chen credits to her education at UT Austin.
The internship has been a transformative experience for Chen. She has gained confidence in her ability to explain complex projects and articulate her impact. The project’s midpoint presentation to an IBM vice president was a significant milestone, showcasing her readiness to take on professional challenges.
The Value of Design Thinking
Chen emphasizes the importance of design thinking in her success. This approach, which she first encountered during her freshman year, has shaped her problem-solving skills and her ability to consider the broader impact of her choices. Design thinking is not just about visual work; it’s a mindset that can be applied across various fields.
Chen encourages students from all majors to explore design thinking. She suggests taking electives in integrated design to develop a problem-solving approach that can be applied in any career path. Her journey highlights how UT Austin’s design and advertising programs have prepared her for real-world challenges beyond the classroom.
