Rome has solidified its status as the premier city for individuals seeking to buy or rent homes in Italy. A recent study conducted by Immobiliare.it highlights the persistent allure of the capital, demonstrating stable interest in both purchasing and renting properties.
The analysis indicates that Rome constitutes approximately
7.5% of total searches for home purchases, a figure that remains unchanged from the previous year. When it comes to rentals, the city holds 11.2% of preferences, reflecting a slight decrease from 12.5% recorded last year. Following Rome, Milan ranks second, attracting around 4% of home purchase inquiries and 6.5% for rentals.
Shifting trends in Italian real estate
Turin occupies third place, capturing 2.5% of purchase searches and 4% for rentals. Other cities such as Genoa
and Naples are also gaining traction, reflecting 1.8% and 2.8% of rental preferences, respectively. This data underscores the dynamic nature of the Italian real estate market, where cities outside the traditional leaders are becoming increasingly popular.
Popular neighborhoods
Within Rome, certain neighborhoods stand out for their appeal. The historic center is the most sought-after area for rentals, comprising 0.94% of searches. It is followed by Parioli-Flaminio, which accounts
for 0.86%, and Salario-Trieste at 0.79%. Interestingly, these neighborhoods have surpassed Bologna-Policlinico, which now ranks fourth.
On the sales front, the historic center of Rome and Città Studi in Milan are neck and neck, each with a 0.92% share of property searches. San Siro and Affori-Bovisa in Milan follow closely, with 0.89% and 0.86% of inquiries, respectively. The competitive spirit among these areas highlights the varied preferences of potential buyers.
Metro stations driving demand
Another intriguing aspect of the analysis points to the most sought-after metro stations for both buying and renting. San Giovanni emerges as the leading station, representing 1.5% of purchase searches and 1.8% for rentals. Following this, Loreto in Milan secures the second position, while Re di Roma in Rome takes third place for sales.
Tourism and second home markets
Looking beyond the urban landscape, the Lazio region remains a favored destination for those searching for second homes. The Castelli Romani is at the forefront, accounting for nearly 12% of total inquiries. Following closely are the Sorrento Peninsula and Valpolicella, with 5.4% and 5.3%, respectively. This shift in preferences signals a growing interest in scenic locations outside of metropolitan areas.
Moreover, the analysis reveals a notable change in trends from previous years, with Lake Garda now leading in house sales, surpassing the once-popular Elba Island. These insights reflect the evolving landscape of real estate preferences across Italy.
The findings reveal that Rome continues to be the focal point for both homebuyers and renters. With a blend of historical charm, vibrant neighborhoods, and emerging trends, the capital offers a unique real estate environment that captivates many.