In a strategic effort to attract foreign investment, the municipality of Campobasso has launched a campaign to market its real estate offerings. This initiative responds to a growing interest from international buyers, particularly those from Northern Europe, seeking second homes in quieter areas, away from crowded urban centers.
Second Home International Expo
Taking place from March 27 to March 29, 2026, the Second Home International Expo in Utrecht is a leading event dedicated to the vacation home market. The participation of the Molise region provides Campobasso with a significant opportunity to present its property listings to a potentially receptive audience.
Benefits for property owners
This initiative not only facilitates property sales but also showcases the charm and history of often-overlooked small towns. Owners of residential
properties, including those requiring renovation, are encouraged to express their interest in selling. The municipality has announced that potential listings can be featured at the designated regional booth during the fair.
How to get involved
Property owners wishing to participate must submit their expression of interest by February 20, 2026. This step is crucial for compiling available properties in preparation for the fair. Additional information regarding participation can be found on the
official Campobasso municipal website, comune.campobasso.it.
Supporting small towns
The initiative to promote small towns like Campobasso arises amid a growing demand for homes in peaceful environments that celebrate culture and tradition. The Utrecht fair serves as a strategic platform for Campobasso, offering an opportunity to gain visibility and attract investments in a competitive international market.
Highlighting Molise’s unique offerings
As part of its comprehensive promotional strategy, Campobasso aligns with regional efforts to boost Molise’s prominence in tourism. Recently, the region earned recognition as one of the “Top Ten Destinations to Explore in 2026.” This accolade bolsters the initiative’s objective to present the region’s distinctive offerings.
Innovation meets tradition
At events like BIT 2026 in Milan, Molise showcases its traditional attractions while embracing innovation. Projects such as BrainArt enable visitors to engage with the region’s offerings in a unique way. This technology transforms emotional responses into art, enhancing the exploration of Molise’s culture and heritage.
Expanding opportunities in Campobasso
Through initiatives presented at international fairs, Campobasso is positioning itself as a destination for global real estate investments. The region’s rich history, cultural depth, and appealing landscapes make it attractive for those seeking a second home. Property owners participating in these events can seize opportunities to sell while contributing to the revitalization of their picturesque towns.