In a strategic move to enhance its presence in India’s premium real estate market, BRIKitt has acquired the Ulhas Vilas residential project in Chail, Himachal Pradesh. This acquisition marks a significant step for the holiday home ownership and management platform, blending premium residences with hospitalitywellness and recreation in a single, professionally managed location.
The Ulhas Vilas portfolio offers a diverse range of 1 BHK, 2 BHK, and premium 3 BHK duplex villas and apartments catering to buyers seeking an expertly managed Himalayan second home rather than a traditional standalone apartment. This acquisition aligns with BRIKitt’s vision to address the challenges of owning a second home, particularly when it is located far from the owner’s primary residence.
The Vision Behind BRIKitt’s Hospitality-Led Model
Swati Raj Kapoor Founder and COO of BRIKitt, shared her insights on the new acquisition, emphasizing the company’s goal to make holiday home ownership feel more like a hospitality experience. The model aims to appeal to urban crowds by simplifying home ownership and eliminating the hassles associated with property maintenance, housekeeping, guest management, and other hospitality needs.
“Holiday-home ownership should feel like a holiday. It should not be an extra burden,” Mrs. Kapoor stated. The vision for Ulhas Vilas is to create a branded holiday-home ecosystem where owners can enjoy the destination and their residence, while leaving the full operational responsibility to a professional hospitality and property management platform.
Transforming Real Estate Ownership into a 360-Degree Hospitality Experience
The Ulhas Vilas acquisition reflects BRIKitt’s broader vision for the holiday home market. The company believes that India is gradually moving towards branded and professionally managed holiday residences, a trend already evident in international markets. In this model, buyers are not just purchasing a property; they are investing in an ecosystem that includes the residence, hospitality standards, property management, wellness, food and beverage, experiences, and rental-management capabilities.
Mayur Raj Kapoor Co-Founder & CEO of BRIKitt, highlighted this shift: “The future of holiday homes will not be about owning a singular property. It will be more about owning an experience. Our plan is to make BRIKitt into a platform where branded holiday homes combine the emotional value of ownership with service standards of five-star hospitality.”
Wellness at the Heart of the Destination
Wellness is a cornerstone of the Ulhas Vilas proposition, with the destination revolving around a five-star wellness resort ecosystem. This includes spa and wellness treatments, meditation, fitness, swimming, and recreational facilities, along with food and beverage offerings such as fine dining, a coffee shop, bar, and in-room dining.
With India’s wellness real estate market growing from $6 billion in 2019 to about $13 billion by 2024, buyers are increasingly prioritizing properties that support both physical and mental health. BRIKitt aims to contribute significantly to this growing second-home market by offering lifestyle and experience-oriented property ownership.
Creating Utility Even When Owners Are Away
A key pillar of BRIKitt’s model is professionally managed rental monetization. When owners are not using their holiday homes, eligible inventory can be made available for rental through BRIKitt’s hospitality and property-management ecosystem, subject to applicable ownership and rental management terms.
“For most second home owners, the property remains unused for most of the year. We want to change that situation through the professional ecosystem that looks after the residence for the owner and also can bring in guests when it is not being personally used,” added Swati Raj Kapoor.
BRIKitt’s choice of Chail as a location is strategic, offering natural surroundings, privacy, wellness tourism, and a gateway to leisure destinations in Himachal Pradesh. Unlike mainstream hill destinations, Chail provides opportunities for larger, lower-density, and experience-focused developments. With Ulhas Vilas, BRIKitt aims to combine this setting with larger residential formats, wellness infrastructure, and professional hospitality management.
BRIKitt is building a portfolio of experiential holiday homes across India’s tourism and lifestyle destinations. The company focuses on branded residences, wellness-led developments, and professionally managed second homes, making premium leisure real estate accessible and offering professional management services.
