The football club AC Reggiana has announced an extension of its collaboration with Pirru, a well-known dining establishment in Reggio Emilia. This partnership will continue through the 2026 season, reflecting a robust relationship that has developed over the past four years and underscoring Pirru’s ongoing
support for the granata team.
Pirru has established itself as a culinary landmark in the region, operating seven locations across Reggio Emilia, Montecavolo, and Scandiano for seven years. While famous for its exceptional pizza, the restaurant offers a variety of dining experiences, including breakfast, lunch, aperitifs, and dinner, making it suitable for various occasions.
A partnership built on shared values
The collaboration between Pirru and AC Reggiana
has been cultivated with care and commitment, becoming integral to the daily lives of the players. More than just a dining venue, Pirru serves as a gathering spot for first team members and coaching staff, who often dine there after training sessions.
A home away from home
Luca Pirruccio, owner of Pirru, highlighted the significance of this partnership, referring to the restaurant as a second home for the athletes. “Every
day, the first team comes here for lunch, and even youth team members join us for dinner,” he said. “We have created dedicated spaces to ensure the players’ privacy, and our staff is always eager to meet their needs.”
Over the past four years, Pirruccio has observed not only the progress of Reggiana but also the evolution of team spirit, noting the formation of a close-knit family atmosphere. The club’s growth is a promising sign of a bright future ahead.
Commitment and future aspirations
Giuseppe Fico, vice president of AC Reggiana, described the renewal of this partnership as a model of effective collaboration. “This relationship goes beyond mere sponsorship; it has developed into an integral part of how we embody our team,” he remarked. “Pirru is deeply rooted in our community, characterized by ambition and reliability, values that resonate perfectly with those of Reggiana.”
This agreement represents a mutual commitment to the future, built on trust and shared community identity. Both parties are eager to tackle the challenges of the upcoming season together.
A moment of celebration
The renewal of the partnership was celebrated at an event attended by Luca Pirruccio, Giuseppe Fico, and Luca Belardinelli, the club’s newest player, who was introduced at this gathering. This occasion further solidified the bond between the restaurant and the club, emphasizing the importance of community and collaboration.
The renewal of the partnership between AC Reggiana and Pirru marks a significant milestone for both organizations. In a sporting environment where relationships are crucial to success, this collaboration sets a benchmark for other local entities to emulate.